What Type of Goals Are You Setting For Your Online Business?
It's
no secret that setting goals is an important part of developing a
business strategy, regardless of how large or small your operation is.
At the same time, it is extremely easy to set goals which don't really
matter or which are not directly under your control. This is especially
true for Internet marketing.
Most people who work from
home or have an online business tend to set goals related solely to
their outcome. These are often referred to as “static goals”. An example
of a static goal would be to aim to increase your subscriber count by
100 people this month, or make 10 additional sales. The problem is that
you have no real control over whether or not you meet them. You could
work hard to achieve your static goal all month, but still fail to meet
your goal because people simply don't want to sign up for your list.
Static
goals can often be much more of a detriment than not setting goals at
all. This is because it can be very frustrating if you don't meet
results oriented static goals, and could lead you to give upon a process
which, given a little more time, would prove to be very fruitful. This
type of situation is especially true if you are just getting started out
with your online business. You may want to get 100 new subscribers to
your list, but you may set a time-frame which is unrealistic based upon
your current position. As a result, you change strategies even though
your original strategy would have
been effective given another week or another month.
In
order to set goals that are truly effective, you need to make them
“dynamic”. Dynamic goals are internally driven, which means you are in
complete control over whether or not you meet them. By developing a set
of goals which you have complete control over, it is much easier to
gauge how effectively you are actually implementing your strategy.
Additionally, it will allow you to evaluate any progress that you are
making and to determine how well you are actually sticking to your
plans.
As an example, here's a quick look at a few
dynamic goals that can be combined to meet a traditional static goal of
increasing the number of subscribers to your list.
One of
the best ways to get people to sign up for your list is to have useful,
up-to-date content on your website. A good dynamic goals that would
accomplish this would be to publish two useful posts on your blog every
week. This seems like a very simple goal, but over the course of several
months it can grow your website dramatically and ensure that every
person who lands on your homepage always sees up-to-date content.
Another
fundamental aspect of growing your list is to actually get people to
your consistently updated website. A simple dynamic goal to achieve this
would be to write three detailed and helpful comments on different,
related blogs every week. Thoughtful comments can help provide you with
an aura of authority, and get people to your website, and build instant
credibility – all of which gives them a reason to sign up for your list.
The
number of dynamic goals that you could create are limitless and they
will be infinitely more effective and productive than traditional static
goals because you will have complete control over whether or not they
are met.
Much Success to you!
Sandra
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