It's no secret that setting goals is an important part of developing a business strategy, regardless of how large or small your operation is. At the same time, it is extremely easy to set goals which don't really matter or which are not directly under your control. This is especially true for Internet marketing.
Most people who work from home or have an online business tend to set goals related solely to their outcome. These are often referred to as “static goals”. An example of a static goal would be to aim to increase your subscriber count by 100 people this month, or make 10 additional sales. The problem is that you have no real control over whether or not you meet them. You could work hard to achieve your static goal all month, but still fail to meet your goal because people simply don't want to sign up for your list.
Static goals can often be much more of a detriment than not setting goals at all. This is because it can be very frustrating if you don't meet results oriented static goals, and could lead you to give upon a process which, given a little more time, would prove to be very fruitful. This type of situation is especially true if you are just getting started out with your online business. You may want to get 100 new subscribers to your list, but you may set a time-frame which is unrealistic based upon your current position. As a result, you change strategies even though your original strategy would have
been effective given another week or another month.
In order to set goals that are truly effective, you need to make them “dynamic”. Dynamic goals are internally driven, which means you are in complete control over whether or not you meet them. By developing a set of goals which you have complete control over, it is much easier to gauge how effectively you are actually implementing your strategy. Additionally, it will allow you to evaluate any progress that you are making and to determine how well you are actually sticking to your plans.
As an example, here's a quick look at a few dynamic goals that can be combined to meet a traditional static goal of increasing the number of subscribers to your list.
One of the best ways to get people to sign up for your list is to have useful, up-to-date content on your website. A good dynamic goals that would accomplish this would be to publish two useful posts on your blog every week. This seems like a very simple goal, but over the course of several months it can grow your website dramatically and ensure that every person who lands on your homepage always sees up-to-date content.
Another fundamental aspect of growing your list is to actually get people to your consistently updated website. A simple dynamic goal to achieve this would be to write three detailed and helpful comments on different, related blogs every week. Thoughtful comments can help provide you with an aura of authority, and get people to your website, and build instant credibility – all of which gives them a reason to sign up for your list.
The number of dynamic goals that you could create are limitless and they will be infinitely more effective and productive than traditional static goals because you will have complete control over whether or not they are met.
Much Success to you!
Sandra
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